I’m a Copywriter and Creative Lead
About me →
Work
I like making things.
Here are some of the things I’ve made.
CA Technologies
We introduced the “Business, rewritten by software” campaign to illustrate the ubiquity and opportunity of software in our world—including in places people might not expect—while highlighting CA’s thought leadership position and expertise.
Lumanu
These days, being a creator or influencer is big business. Luckily, Lumanu’s there to help creatives take care of the boring stuff. Working with the team at Born & Bred, we undertook a total brand refresh and site redesign, injecting tons of fun, youth, and personality.
A top-to-bottom refresh of 10+ pages across the Lumanu site
Google Career Certificates
Google Career Certificates offers high-quality, affordable online training in fields like Project Management, Data Analytics, and UX Design. Our “It starts with a Certificate” campaign cut across demographics with over 100 assets and showed how a Certificate can be the means to a new beginning for just about anyone.
Smartsheet
Smartsheet gets everyone in the business on the same page, so they can work together, meet their goals, and achieve more. It’s a nice story to tell. And we told it. With snappy pre-roll videos, ego-inflating social posts, and industry-specific display ads.
Iron Kore Performance Training
How do you attract serious customers to your gym? Print coupons on cinderblocks. This guerrilla stunt for Iron Kore Gyms in Toronto received a bunch of media attention, won some awards, and (I heard) was actually chucked through a store window.
Agrify
Agrify specializes in indoor agriculture systems for food (like lettuce) and cannabis (The Devil’s Lettuce). Our “Grow Up” campaign spoke to both Agrify’s vertical growing technology and a cannabis industry emerging from adolescence into a new era of commercial cultivation.
Okta
When Okta wanted to promote their Customer Identity Cloud and Workforce Identity platforms, they ID’d us as the team to do it. So, we built a couple of business from the ground up. We created the brands, found offices, hired C-Suites, and crafted a pair of films that show the best way to secure an organization is by knowing exactly who’s who.
Customer Identity Cloud
Workforce Identity
Nest
In the UK, these ads for the Nest family of products ran on the radio, which is a sort of free live-streaming podcast/playlist thing.
Reach out
Email: contact@ericroller.com